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It costs less money, time and energy to reactivate old clients than to try and acquire new ones.

Past clients already know the value of massage. Many times, clients stop coming because something happened that got them out of the routine.

However, usually something happened that knocked them out of their routine of getting massage. Maybe they had a death in the family, or they went on vacation and never got back on your books.

Sometimes they just need a gentle reminder that you are there. Create a time-dated offer for past clients only.

For example, offer a discounted massage package to be purchased up front. The benefits are immediate cash flow for you, while clients commit to a certain amount of sessions. Be sure to put an expiration date on these prepurchased packages.

Create an online survey. Ask clients what it would take for them to return, implement that idea and invite them back.

Cindy Iwlew is co-founder of Bodywork Buddy massage software www.

She continues to operate her own private massage practice of 13 years, and has been cliens associate instructor for Ashiatsu Oriental Bar Therapy since She maintains an active blog that includes business and marketing tips for massage therapists. Related Posts. Your New Massage Tool: Instrument Assisted Soft Tissue Manipulation.

The Top 15 Techniques to Learn in Consider an Integrative Approach to Heart Health. Massage onlh Golfers: Keep Your Clients on the Course.